Each action figure will be made with a 3-D web tag, called an i-TAG, that consumers can scan using a web cam, revealing unique on-screen content that is exclusive to each specific action figure. [149] A series of toys representing six different characters from the film were also distributed globally in McDonald's Happy Meals. [151] Blair, Iain (December 8, 2009). "Avatar's Cameron shrugs off buzz– and promises a sequel". Sci-Fi Wire. Syfy. Archived from the original on January 2, 2010 . Retrieved June 9, 2020.

Century Fox Home Entertainment released the film on DVD and Blu-ray in the US on April 22, 2010, [172] and in the UK on April 26. [173] The US release was not on a Tuesday as is the norm, but was done to coincide with Earth Day. [174] The first DVD and Blu-ray release does not contain any supplemental features other than the theatrical film and the disc menu in favor of and to make space for optimal picture and sound. The release also preserves the film's 1.78:1 ( 16:9) format over the 2.39:1 ( 21:9) scope version as Cameron felt that was the best format to watch the film. [175] The Blu-ray disc contains DRM ( BD+ 5) which some Blu-ray players might not support without a firmware update. [176] [177]

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a b c d Levin, Josh (December 10, 2009). "Here Come the Cats With Human Boobs. Is Avatar destined to flop?". Slate. Archived from the original on December 17, 2009 . Retrieved April 27, 2022. From 2005 to 2007, Cameron worked with a handful of designers, including famed fantasy illustrator Wayne Barlowe and renowned concept artist Jordu Schell, to shape the design of the Na'vi with paintings and physical sculptures when Cameron felt that 3-D brush renderings were not capturing his vision, [53] often working together in the kitchen of Cameron's Malibu home. [54] In July 2006, Cameron announced that he would film Avatar for a mid-2008 release and planned to begin principal photography with an established cast by February 2007. [55] The following August, the visual effects studio Weta Digital signed on to help Cameron produce Avatar. [56] Stan Winston, who had collaborated with Cameron in the past, joined Avatar to help with the film's designs. [57] Production design for the film took several years. The film had two different production designers, and two separate art departments, one of which focused on the flora and fauna of Pandora, and another that created human machines and human factors. [58] In September 2006, Cameron was announced to be using his own Reality Camera System to film in 3-D. The system would use two high-definition cameras in a single camera body to create depth perception. [59] You've got to compete head on with these other epic works of fantasy and fiction, the Tolkiens and the Star Wars and the Star Treks. People want a persistent alternate reality to invest themselves in and they want the detail that makes it rich and worth their time. They want to live somewhere else. Like Pandora. Principal photography for Avatar began in April 2007 in Los Angeles and Wellington. Cameron described the film as a hybrid with a full live-action shoot in combination with computer-generated characters and live environments. "Ideally at the end of the day the audience has no idea which they're looking at," Cameron said. The director indicated that he had already worked four months on nonprincipal scenes for the film. [63] The live action was shot with a modified version of the proprietary digital 3-D Fusion Camera System, developed by Cameron and Vince Pace. [64] In January 2007, Fox had announced that 3-D filming for Avatar would be done at 24 frames per second despite Cameron's strong opinion that a 3-D film requires higher frame rate to make strobing less noticeable. [65] According to Cameron, the film is composed of 60% computer-generated elements and 40% live action, as well as traditional miniatures. [66]

a b "Cameron's Avatar Starts Filming in April". ComingSoon.net. January 9, 2007. Archived from the original on August 22, 2008 . Retrieved April 27, 2022.

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On October 30, to celebrate the opening of the first 3-D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press. [134] The three-and-a-half-minute trailer of the film premiered live on November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas, on the Diamond Vision screen, one of the world's largest video displays, and to TV audiences viewing the game on Fox. It is said to be the largest live motion picture trailer viewing in history. [135] Gray, Brandon (March 1, 2010). "Weekend Report: 'Shutter Island' Hangs On, 'Cop Out,' 'Crazies' Debut Decently". Box Office Mojo. Archived from the original on April 10, 2010 . Retrieved April 27, 2022. James Cameron Q & A at Aero Theatre 05–29–09 (Audio)". MarketSaw. May 30, 2009 . Retrieved June 2, 2009.

Kilday, Greg; DiOrio, Carl (July 8, 2010). " 'Avatar: Special Edition' 3D coming to theaters". The Hollywood Reporter. Archived from the original on July 11, 2010 . Retrieved July 8, 2010. Lang, Brent (January 3, 2016). " 'Star Wars: The Force Awakens' Shattering Imax Records". Variety . Retrieved January 4, 2016.a b Horn, John (January 8, 2007). "Director Cameron to shoot again". Los Angeles Times . Retrieved January 9, 2007.