Influence, New and Expanded: The Psychology of Persuasion

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Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

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It appears that commitments are most effective in changing a person’s self-image and future behavior when they are active, public, and effortful.

By reading this book, you'll become more conscious of how others (salespersons, politicians, and businesspersons) may be trying to manipulate you. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. He explains all the things that marketers and anyone trying to have influence will use on us and the ways that we can have more impact on others.

This book deals with the techniques used to get people to agree to something, and with the psychological processes behind it. I particularly liked the last chapter, in which Cialdini offers a persuasive moral argument in favor of using the mechanisms of influence: to help people use cognitive shortcuts to make good decisions in the face of information overload.

To access your ebook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose.Which is all complete common sense and did not need to be made into a book at all, much less updated and sold again. Example: During the Korean war, the Chinese got American soldiers to make public commitments of various things. I came back home, and devoured it chapter by chapter, awestruck and flabbergasted by the sheer brilliance of the psychology of persuasion. A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. However, after reading this for a third time already, and also considering I’ve been working in an environment where I was trained extensively in all matters of communication, I can’t really blame the book for not telling me something new.

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