I would agree with its claim: MOM LOVE is a Queen amongst flavoured gins and with its attractive colour makes for a perfect alternative to fizz for a celebratory drink. As a Mom myself, I’m looking forward to gathering my family and friends around me before too long to raise a glass. In fact, it would make a lovely Mother’s Day gift. As it says on the bottle “God Save the Gin”! With its funky bottle and eye-catching logo MOM LOVE Gin sets out to grab your attention.“Look at me!” it challenges you. “I’m the Queen of Gins”. It’s pink and proud. But does it punch as high as it preens?

O'Keefe JH, Bhatti SK, Bajwa A, Dinicolantonio JJ, Lavie CJ. Alcohol and cardiovascular health: the dose makes the poison…or the remedy. Mayo Clin Proc. 2014;89(3):382-93. doi:10.1016/j.mayocp.2013.11.005 Pedeliento G, Andreini D, Dalli D. From mother’s ruin to ginaissance: Emergence, settlement and resettlement of the gin category. Org Studies. 2020;41(7):969-992. doi:10.1177/0170840619883366 Blaine SK, Milivojevic V, Fox H, Sinha R. Alcohol effects on stress pathways: impact on craving and relapse risk. Can J Psychiatry. 2016;61(3):145-153. doi:10.1177/0706743716632512 Steiner JL, Crowell KT, Lang CH. Impact of alcohol on glycemic control and insulin action. Biomolecules. 2015;5(4):2223–2246. Published 2015 Sep 29. doi:10.3390/biom5042223 Schrieks IC, Joosten MM, Klöpping-Ketelaars WAA, Witkamp RF, Hendriks HFJ. Moderate alcohol consumption after a mental stressor attenuates the endocrine stress response. Alcohol. 2016;57:29-34. doi:10.1016/j.alcohol.2016.10.006MOM Gin, a symphony of traditional and modern, is a brand that dances between classic London Dry styles and contemporary, fruit-infused offerings, crafted meticulously in Spain, yet boasting a robust British identity. Two notably distinct offerings from MOM Gin are the "MOM Love Gin" and "MOM God Save The Gin," each providing a unique journey through vibrant, well-balanced flavours and aromatic experiences. Welch A, Caramanica K, Maslow C, et al. Frequent binge drinking five to six years after exposure to 9/11: Findings from the World Trade Center Health Registry. Drug Alcohol Depend. 2014;140:1-7. doi:10.1016/j.drugalcdep.2014.04.013

Orav A, Kailas T, Muurisepp M. Chemical investigation of the essential oil from berries and needles of common juniper (Juniperus communis L.) growing wild in Estonia. Nat Prod Res. 2010;24(19):1789-99. doi:10.1080/14786411003752037 Segrin C, McNelis M, Pavlich C. Indirect effects of loneliness on substance use through stress. Health Communic. 2018;33(5):513-8. doi:10.1080/10410236.2016.1278507LaBrie JW, Boyle S, Earle A, Almstedt HC. Heavy episodic drinking Is associated with poorer bone health in adolescent and young adult women. J Stud Alcohol Drugs. 2018;79(3):391–398. doi:10.15288/jsad.2018.79.391 Sampson HW. Alcohol and other factors affecting osteoporosis risk in women. National Institute on Alcohol Abuse and Alcoholism. Published June 2003.

National Institute on Alcohol Abuse and Alcoholism. The link between stress and alcohol. Alcohol Res Curr Rev. 2012;34(4). Conversely, MOM God Save The Gin, with its playful nod to British royalty and tradition, is a premium gin crafted with exotic botanicals and berries, infused after its quartet of distillations to attain remarkable purity and class. Despite its production and bottling occurring in Great Britain, it features a delightful undercurrent of sweet and tart berry notes, mingling with the more traditional juniper, producing a gin that elegantly straddles both traditional and contemporary palates. If you’ve discovered the joy of gin during the last year you may have experimented with various flavoured gins, perhaps with various success too. MOM LOVE Gin gets its colour and sweeter flavour from the infusion of the strawberries; the flavour is surprisingly delicate, not at all overwhelming, not over-sweet. Mixed with a light tonic (I used Fever Tree) it makes a terrifically refreshing G&T. Estruch R, Sacanella E, Badia E, et al. Different effects of red wine and gin consumption on inflammatory biomarkers of atherosclerosis: a prospective randomized crossover trial. Effects of wine on inflammatory markers. Atherosclerosis. 2004;175(1):117-23. doi:10.1016/j.atherosclerosis.2004.03.006 British gin production (and consumption) is booming in the UK. Recent government figures show that between 2017 and 2020 gin sales grew by 68% and in 2020 the number of distilleries rose by 20%. It’s becoming a crowded market and a new kid needs a good pedigree and a good brand to get noticed.

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U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2020–2025 Dietary Guidelines for Americans. Ninth Edition. Jang HD, Hong JY, Han K, et al. Relationship between bone mineral density and alcohol intake: A nationwide health survey analysis of postmenopausal women. PLoS One. 2017;12(6):e0180132. doi:10.1371/journal.pone.0180132 Traversy G, Chaput JP. Alcohol consumption and obesity: An update. Curr Obes Rep. 2015;4(1):122–130. doi:10.1007/s13679-014-0129-4