Little Cousin Scampi – A mute white bear and Sooty's cousin. The character was created by Matthew Corbett and introduced in Series 15 episode of the same name in 1990 and was designed to be a mischievous bear who liked pranks, making inventions, and caring for mice. The character became a regular member of the puppet characters from 1991, and beyond the programme's conclusion in 1992. In an era of fragmented viewing habits, Cadell sees the new Sooty Land attraction at Crealy as a way of maintaining the character’s visibility in an increasingly distracted world. “I want to find a way for Sooty to survive forever,” he says. By holding the record for the UK’s longest running children’s TV show, Sooty and his friend Sweep have endeared themselves to millions of kids over many generations. The first programme was aired in 1955 when he was often joined by friends including Soo, Cokey, Mr.Fusspot, Scampi and PC Nab. Several toy suppliers have held the licence to make Sooty and Sweep soft toys and puppets, with the best known probably being Golden Bear. The Sooty Show proved a success with children's television, due to the popularity of Sooty, spawning additional sequels including Sooty & Co. in 1993, as well as several stage shows, and a spin-off educational series titled Learn With Sooty. The programme itself was later made available on VHS and DVD, featuring episodes from primarily the 1980s to 1990s. Mr. Woof – A Yorkshire terrier who is a friend of Sweep, he barks in communication, eats, and sleeps.

Sooty and Matthew Corbett appeared in a special episode of Thames Television's other mainstay of children's programming, Rainbow. The episode, "The VIP" was broadcast in 1990 and saw them performing a magic show for Zippy, George, Bungle and Geoffrey.

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Originally created by Harry Corbett, his son Matthew took over the Sooty show in 1976. He in turn retired in 1998 and handed over the reins to Richard Cadell who was an existing co-presenter. Who can forget the catch phrase "Izzy wizzy, let's get busy!” that features in almost every programme. With no sign of modern kids rejecting this character that was created so long ago, it seems pretty certain that Sooty and Sweep toys will be around forever.

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed.The Sooteries Channel (15 August 2016). "Sooty, Sweep, Soo and Richard Cadell on The Today Show Australia (15-08-2016)"– via YouTube.

Golden Bear was confirmed as the master licence holder for a brand new range of Sooty, Sweep and Soo toys. With their usual expert design and manufacturing techniques, they produced a gorgeous selection of huggable plush toys, many of which feature popular phrases from the show. Kids can also collect some smaller vinyl figurines of all the show's characters, as well as a selection of Sooty playsets.Sweep – A grey male dog, and Sooty's best friend, who was created in 1957. [4] His trademark voice of bizarre squeaks was achieved by his original puppeteer Leslie Corbett, through a reed from a saxophone in his mouth to create the sounds.