The Puma Phone was planned to be available through mobile network operators and selected mobile phone retailers and the Puma online store from June 2010 with a retail price of €399. Kloet, Charles (15 February 2010). "Sagem Cosyphone: Swipe a card to make a call". Cnet UK. Archived from the original on 18 February 2010. Optronics and defense (imagers, infrared and light-intensifying cameras, sights, periscopes, gyrostabilized pods, cryptology, UAV systems, etc.); Le décès brutal de Pierre Faurre plonge Sagem dans l'incertitude". Les Echos (in French). 2001-02-08 . Retrieved 2020-08-25.

Sagem - Puma Phone | Mobile Phone Museum Sagem - Puma Phone | Mobile Phone Museum

The Puma Phone was announced at the annual Mobile World Congress event in Spain in February 2010 and was one of the unexpected highlights of the show. It was manufactured by Sagem Wireless, which has been divested to venture capital firm Sofinnova in August 2008. There was some surprise that Sagem Wireless was offering a new phone as many people had incorrectly assumed it was no longer in business. In fact, the company has been quietly working with a number of well-known brands to develop devices and the Puma phone was the first example of this.

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Sagem Wireless partnered with innovative technology companies to integrate third party technology into its devices. As part of the Sofinnova Partners group of companies, Sagem Wireless also had access to the skills and expertise of other businesses in the group. Its focus on research helped SAGEM respond to the arrival of fax machines, which originated in Japan and brought an abrupt end to the monopoly of the costly telex machine. [1] Rather than responding with the costly development of its own product to challenge this new technology, while eager to maintain its prominent position in the telecommunications sector, SAGEM adopted another approach by negotiating a distribution agreement with Japanese electronics business Murata. [1] Under this deal, SAGEM marketed several of Murata's fax machines in Europe, and adapted these machines to the requirements of the European market. It used the distribution arrangement to assist development of SAGEM's own fax machine technology and subsequently entered the market with its own products. [1]

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The primary aim of the device was to bring Puma’s brand personality to life via a mobile phone. It was targeted at 18 to 30-year-olds who led an active lifestyle while being designed to reflect the DNA of the Puma brand. a b c d e f g h i j k l m n o p q "SAGEM S.A. History". fundinguniverse.com . Retrieved 31 December 2019. During 1985, Robert Labarre was in the process of transferring control of SAGEM to Pierre Faurre [ fr] following a management buyout. [1] Seeing the potential of the telecommunications sector, Faurre reshaped SAGEM into one of Europe's leading high-technology specialists. This shift was motivated by declining defence budgets across Europe and the Soviet Union's liberalisation, making involvement in the defence sector less attractive. [1] During the late 1980s, the firm released several innovations in the fax machine market, including the first machine capable of printing on standard paper (instead of expensive thermal paper) and the first home consumer units. During this era, SAGEM experienced rising sales, topping the FFr 10 billion mark in 1990. Communications products comprised a growing share of the company's revenues over the defense sector. [1] The new company was named MobiWire SAS. MobiWire SAS is now designing and delivering mobile phones as an original design manufacturer (ODM). Staff, V. C. J. (2008-07-31). "Sofinnova Buys Sagem Mobile". Venture Capital Journal . Retrieved 2020-08-25.A communication branch (SAGEM was ranked second among French telecommunication equipment providers); Parsons, Russell (6 October 2009). "Puma to launch mobile phone". Marketing Week. Archived from the original on 19 February 2012. Sagem Wireless' Binder is a white-label eReader product". IntoMobile. 2010-10-30 . Retrieved 2020-08-25.

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Sagem Wireless is now called MobiWire SAS. MobiWire SAS is now designing and delivering mobile phones as an original design manufacturer (ODM). Henderson, Rik (9 November 2010). "Sagem Wireless Cosy phone embraces NFC tech". Archived from the original on 12 November 2010. In 1925, Marcel Môme created the Société d’Applications Générale d’Electricité et de Mécanique (Sagem), whose initial business was primarily mechanical engineering. Sagem diversified its business, for instance by making precision equipment for the French navy. The Société d’Applications Téléphoniques was created in 1932 and taken over by Sagem in 1939, as the Société Anonyme de Télécommunications (SAT), making it a major player in telephony and telecom business.Although primarily a defense contractor in the post-war era, SAGEM also developed telecommunications products, including a range of telex machines and becoming the world's number two manufacturer in the category. [1] SAGEM's management emphasised the importance of research and development, enabling it to capture a leading role in communications technology during the early 1980s, when it released the next generation of screen-based telex machines. [1] Growth in telecommunications [ edit ] In 1924, 25 year old French businessman Marcel Môme founded the Société d’Applications Générales de l’Électricité et de la Mécanique (SAGEM). [1] Môme would be a key figure for the business in its first four decades, and remained at the head of the company until 1962. Based in Paris, SAGEM specialized in mechanical engineering. Early products included electrical components, power distribution equipment, cameras, projectors, and other equipment. A key early customer of SAGEM was the French tyre manufacturer Michelin, for whom the company produced numerous tools and other equipment. The firm also chose to market its products to the defense industry. [1] Clark, Nicola (30 October 2004). "French Merger Is Set in Engines and Electronics". The New York Times. In 2005, SAGEM and SNECMA merged to form Safran. [7] [8] In 2007, SAGEM launched its mobile phones into the Indian market, marketed under the tradename "Bleu". [9]

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In 1942, following a request from the French Ministry of Telecommunications, SAGEM developed a new communication system, the telex printer. This product marked the company's move toward a larger involvement in the telecommunications sector. After the Second World War, the company became increasingly involved in France's defense and aeronautical industries. [1] In 1961, SAGEM was selected to provide the inertial navigation systems for France's first ballistic missiles, as well as the optical and navigation systems for the first ballistic missile submarines. The company maintained its focus on the defense industry even after the retirement of Môme. Robert Labarre took over the leadership role from Môme as SAGEM's second president, remaining in this role until 1987. [1] Sedbon, Gilbert (12 June 1996). "Sagem of France sells 40 upgraded Mirages to Pakistan". Flight International. SAGEM ( Société d’Applications Générales de l’Électricité et de la Mécanique, translated as "Company of General Applications of Electricity and Mechanics") was a French company involved in defense electronics, consumer electronics, and communication systems. At the time, Jochen Zeitz, the Chairman and CEO of Puma, stated that the Puma Phone “was consistent with everything Puma stands for – joy, environmental responsibility and individuality”. He went on to note that he saw the device as a way to “directly connect with the Puma community through services such as live sports feeds and m-commerce”. With a resistive (rather than capacitive) touch screen and no Wi-Fi, it soon became clear the Puma phone was going to struggle to be competitive with the price point it was targeting. People working on the project at the time also felt it was too innovative in many areas and consequently too costly to produce. This limited sales once it was commercially available and the poor sell-out led to the project's demise.

Sagem Wireless was a multinational communications corporation headquartered in Paris, France. The company was engaged in the designing and manufacturing of customised connected lifestyle devices and services for mobile network operators and global consumer brands. Sagem Wireless was majority owned by Sofinnova Partners, with minority stakes owned by SAFRAN and Sagem Wireless founders and staff. Following the creation of SAFRAN in 2005, the Group once again refocused on its core businesses, divesting both its mobile phone and broadband businesses in 2008, to create Sagem Wireless and Sagem Communications respectively. Founded in 1924, SAGEM initially specialised in mechanical engineering and tool manufacture. Early in its existence, it entered the defense sector. The company made a foray into telecommunications in 1942 with the first telex printer, although it was principally a defense-oriented company during the first few decades of the post-war era. This majority focus upon the military sector continued for several years after the departure of Marcel Môme, SAGEM's founder. In 1996, Sagem invented a consumer fax machine, the “Phonefax”, and in 1995 GSM mobile phone activity was set up by Olivier DEMOLY for the international sales and Philippe Lucas for the French Market and the first satellite TV set-top box. Just one year later, Snecma took full control of its subsidiary SEP (Société Européenne de Propulsion), marking its entry in the space propulsion market. SFIM Industries were acquired by Sagem in 1999 and, together with other subsidiaries, consolidated as SAGEM operating divisions in 2000.